Swedish House Mafia have launched a new merchandise collection inspired by the World Cup.
The capsule collection celebrates Sweden’s return to the World Cup stage for the first time since the 2018 tournament. The team got their 2026 campaign under way last week with a 5-1 win over Tunisia, and will face the Netherlands tomorrow (Saturday, 20th June).
While Sweden’s flag is heavily tied to its bold blue and yellow colours, Swedish House Mafia’s merchandise collection takes a more stripped-back approach favouring monochrome colours with subtle nods to the nation’s crest. The items also feature the trio’s initials (SHM) and the three-dot motif that they have built an association with.
Among the items for sale are…