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    HomeNewsUniversal Music Group announces partnership with AI music company, Endel

    Universal Music Group announces partnership with AI music company, Endel

    Universal Music Group (UMG) has signed a partnership deal with AI company Endel.

    The link-up, Pitchfork reports, will allow UMG to use Endel’s technology to enable its artists to create what it calls “science-backed” soundscapes designed to “enhance listeners’ wellness”. Endel uses AI to create soundscapes with the intention of aiding with work, meditation and sleep.

    Endel’s generative technology is designed to allow musicians to create new versions of their work, produce new sounds, or even develop perpetually expanding works that reflects their personal style. 

    In a statement, UMG’s chief digital officer Michael Nash said: “At UMG, we believe in the incredible potential of ethical AI as a tool to support and enhance the…

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